Social Media ​Management

Raylin D. Weathersby

About Me

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“Social media management began with my love ​for capturing the moment. ”

My passion for social media management started with capturing life’s ​moments. What began as a YouTube channel I created with my cousin grew ​into a love for content creation. I honed these skills in high school clubs like ​creative writing and yearbook. In college, I filmed my life at Dillard ​University, and to my surprise, my content went viral—gaining over 2,000 ​views and helping future students decide to attend. My TikTok following ​grew to 3,000, inspiring me to work with authors on their social media ​presence.

While I may be naturally shy, I’m known for my big personality, quick ​thinking, and ability to adapt. I believe in lifelong learning, as my parents—​who have been married for 25 years—taught me to always strive for more. ​At 25, I’m a dedicated reader, on a mission to build my personal library of ​1,000 books (currently at 656). I also love visiting the zoo—I've been at ​least six times! My background, creativity, and analytical skills make me a ​unique asset, and I’m always ready to tackle new challenges and grow.

Quote that describes me

Nothing is impossible. The word itself says, “I’m possible!”

Degrees

Social Media Strategy
Team Leadership
Email Marketing
Content Creation
SEO SEM
Filming
Data Driven Marketing
Brand Management
Graphic Design
Editing
Influencer Marketing
Digital Advertising

Rebranding Author’s ​Instagram

Before

After

Social media is something I've struggled with managing as an indie ​author. Hatima Media has done a fantastic job of taking that stress ​away by coming up with fresh ideas to engage my audience, curating ​eye-catching graphics, and overall revamping my social media feed. ​Now that I don't have the looming stress of managing a social media ​feed alone, I have more time to write. Thanks Raylin! “ -Client

Client asks for a character ​inspiration video to promote an ​upcoming book

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Black Romance Book Festival

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The Black Romance Book Fest team can't say enough about how fantastic Hatima Media has been! ​From the moment we partnered with them, we were blown away by their creativity and innovation. ​They took our branding to the next level, crafting beautiful graphics that capture the essence of our ​festival. The engagement on our social media platforms skyrocketed from Day 1, all thanks to the ​agency's strategies.


The owner, Raylin, is incredibly gifted and always comes up with fresh, exciting ideas that are always ​a hit with our social media audience. She understands our mission and has led her team in building ​somewhat of a community. It shows in every post, story, and interaction. Our followers have grown ​exponentially, and the buzz around our event is unprecedented.


We're beyond grateful for Hatima Media's partnership and can't imagine working with anyone else. If ​you're looking for a social media agency that combines passion, skill, and a genuine commitment to ​your brand, contact Hatima Media.”

Data from June 29, 2024 - July 26, 2024

News Station Project

I conducted a research project on how traditional ​media, especially news stations, engage younger ​audiences through social media. During an ​experiment with a news anchor, their account ​gained over 600 followers in one week. My findings ​reveal that while stations like KTVE/KARD are active ​on social media, their anchors are not fully utilizing ​these platforms. I hope my recommendations will ​help improve their social media marketing ​strategies.

Mockups

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53 likes

23k views ​3k likes

Shining Blue Butterflies in the Forest at Night